Zomato Rebrands to ‘Eternal’: A Bold Move Towards a Lasting Legacy
Zomato, one of India’s leading food delivery platforms, has announced a significant transformation in its corporate identity. The company is set to be renamed Eternal Ltd., signaling its broader vision beyond food delivery and marking a new chapter in its journey.
What Led to the Change?
The announcement was made by Zomato’s CEO, Deepinder Goyal, on his official X (formerly Twitter) account, where he shared a formal letter addressing the rebranding.
Goyal reflected on the company’s remarkable journey, which began in 2007 as Foodiebay, a simple platform to upload restaurant menus. Over the years, Zomato grew to become India’s first tech startup listed on the BSE Sensex, creating wealth for employees, institutional investors, and retail shareholders alike.
However, Goyal emphasized that wealth creation was never the primary goal. “I started [Zomato] because I wanted to do something worthwhile with my life,” he stated, adding that this rebranding reflects the company’s ambition to build a lasting institution.
Why ‘Eternal’?
The name Eternal Ltd. symbolizes a mission to create a sustainable and enduring organization that transcends leadership changes and market trends. “We shape our institutions, and then they shape us,” Goyal said, highlighting the depth of this transformation.
The rebranding also reflects the company’s expanding business portfolio, which now includes:
- Zomato: The core food delivery service.
- Blinkit: Quick commerce and instant delivery services.
- District: B2B logistics operations.
- Hyperpure: A restaurant supply platform.
A New Logo and Identity
The announcement included the unveiling of a new logo that represents the company’s broader vision and values. The leadership believes that the rebranding will inspire employees to strive for constant improvement, with a focus on building something enduring.
Transition to Eternal Ltd.
Following shareholder approval, the company plans to:
- Transition its corporate website from zomato.com to eternal.com.
- Change its stock ticker from ZOMATO to ETERNAL.
Goyal summed up the transformation by saying, “A company has multiple founding moments, and I hope this change is another one in our journey into the future.”
FAQs Related to Zomato’s Rebranding:
- Why is Zomato changing its name to Eternal?
Zomato is rebranding to Eternal Ltd. to reflect its evolving business model, which now includes food delivery, quick commerce, B2B logistics, and restaurant supplies, signaling a broader vision beyond food delivery. - What does the new name ‘Eternal’ signify?
The name Eternal represents the company’s mission to create a lasting and sustainable institution that endures beyond its current leadership. - What businesses will Eternal Ltd. include?
Eternal Ltd. will encompass four key businesses: Zomato (food delivery), Blinkit (quick commerce), District (B2B logistics), and Hyperpure (restaurant supplies). - How will the rebranding affect shareholders?
Following shareholder approval, the company will transition its corporate website to eternal.com and change its stock ticker from ZOMATO to ETERNAL. - When will Zomato officially become Eternal Ltd.?
The official transition will occur after shareholder approval, and the exact timeline will be announced by the company in the coming months.