In a move that stunned its loyal community, Modere, the multi-level marketing (MLM) company known for its clean wellness products, officially shut its doors on April 11, 2025, ending a 23-year legacy. The closure left customers, distributors, and industry insiders grappling with unanswered questions and nostalgic memories of one of the most recognizable names in the clean living space.
A Legacy of Clean Living
Launched in 2002, Modere made waves in the wellness industry with its mission to offer “clean-label” products—formulas free from controversial chemicals and toxins. From household items and personal care products to nutritional supplements, Modere marketed itself as a healthier, more conscious choice for everyday consumers.
Its crown jewel was Liquid BioCell Collagen, a highly acclaimed, multi-patented collagen product that bagged multiple industry awards. Later, in September 2024, Modere released Curb, a dietary supplement designed to support appetite suppression. Curb quickly gained popularity, with beta testers sharing noticeable weight-loss stories across social media platforms.
A Promising Trajectory — Until It Wasn’t
As recently as 2023, Modere appeared to be expanding its leadership structure and global presence. Nate Frazier was appointed as President and Executive Chairman, and new leaders were added to bolster the company’s executive team throughout 2024. On the surface, all signs pointed toward growth and innovation—not decline.
So when the shutdown was announced via email and a short message on Modere’s official website, the news hit like a bolt from the blue. The company expressed gratitude to its global community but gave no detailed reason for the closure.
Consumer Shock and Online Speculation
The silence surrounding the sudden exit only added fuel to the fire. Across Facebook, Reddit, and other platforms, shocked distributors and loyal customers voiced frustration, disappointment, and confusion. Many were left scrambling for answers—and for leftover inventory.
Some speculated about financial issues, while others believed legal or regulatory challenges may have played a role. As of now, Modere has not released any further clarification, leaving room for continued speculation and analysis.
The End of an Era in Clean MLM
Whether you were a regular consumer of Modere’s collagen or an active distributor within its MLM network, the brand had built a strong emotional connection with many. It carved out a niche in the clean wellness space, a sector that’s grown steadily over the last decade.
Modere’s sudden departure serves as a stark reminder of the volatile nature of the MLM business model. Even companies with award-winning products and seemingly solid executive strategies aren’t immune to the unpredictable winds of change.
What Happens Next?
While the future of Modere’s existing inventory and intellectual property is unclear, its impact on the wellness industry won’t be forgotten any time soon. The brand pushed boundaries with clean-label formulations and brought attention to the power of collagen and functional nutrition.
As former customers search for alternatives and distributors weigh their next steps, one thing is clear: Modere’s story is far from over in the minds of those it touched.
FAQs
1. Why did Modere shut down?
The company has not disclosed a specific reason for the shutdown. Speculations range from financial troubles to internal challenges, but no official statement has clarified the cause.
2. What will happen to Modere’s products like Liquid BioCell and Curb?
Modere has not announced what will happen to its product line or intellectual property. It’s unclear if another company will acquire them or if they’ll disappear from the market entirely.
3. Can I still purchase Modere products?
As of now, Modere has suspended operations. Any remaining stock may only be available through third-party sellers or former distributors—if at all.
4. What should Modere distributors do now?
Distributors may need to pivot to other wellness brands or direct-selling companies. Many are seeking alternatives within the MLM industry or exploring new career paths.
5. Was Modere a pyramid scheme?
Modere operated as a multi-level marketing (MLM) company, which is legal but often controversial. While some critics question MLM structures, Modere was never officially labeled a pyramid scheme by regulators.
